AVAIL 10% ON THE NEW LAUNCH , USE CODE:TRUE10
Section image Section image mobile

FROM INDIA TO THE WORLD — CERTIFIED SILVER JEWELLERY, CRAFTED TO STAY TRUE.

OUR LEGACY

TrueSilver was born from the heart of ACPL Exports, India’s most trusted name in sterling silver jewellery. For over 70+ years, we have shaped silver with intention and pride, crafting pieces that carry both purpose and beauty.
Our journey began with ACPL, honoured by the Government of India as the highest exporter of silver jewellery for twenty consecutive years. That legacy of trust and excellence continues to guide everything we create, a reflection of the same craftsmanship and care that began generations ago.
70+
Years of Craftsmanship
30+
Countries Exported Worldwide
100%
Recycled & Certified Silver

OUR ETHOS

Craftsmanship

OUR ETHOS

Stay True To Yourself

At TrueSilver, jewellery is more than something you wear. It is a reflection of who you are, a quiet expression of truth and individuality. Each piece is crafted with care and integrity, created to feel personal and lasting. Our ethos, Stay True To Yourself, is a gentle reminder to choose what feels real, meaningful, and entirely your own.

OUR JOURNEY THROUGH TIME

The True Story

-

1955

Company was founded by Late Shri Lalaram Gupta. Starts manufacturing operations in fashion jewellery.

1959

First export from Agra factory.

-
-

1978

ACPL opens First Sterling Silver Manufacturing Company in India manufacturing Silver Chains, Jewellery

1980

Enters into Machine Fabrication and Automation for Jewellery Industry

-
-

1986

Opens Gold Chain Manufacturing Company in New Delhi

1988

Awarded Highest Exporter of Silver Jewellery by Government of India. Being recognized for the same till date year on year

-
-

1990

Opens Gold Manufacturing Unit In the UAE. First Indian company to achieve the feat.

1996

Opens Diamond Jewellery Unit in SEZ, Noida

-
-

2000

Opens USA office for expansion in the US market

2010

Opens Thailand office for expansion in South East Asian market

-
-

2018

Commence Ecommerce operations in USA

2021

Commence Ecommerce operations in India

-
-

2023

"Premium Level Seller" Award by AMAZON India

2025

“Trailblazer of the Industry” Award at IIJS Premiere 2025

-

OUR TRAILBLAZERS

Card Image
Card Image
Card Image
Card Image

OUR TRAILBLAZERS

Card Image
Card Image
Card Image
Card Image

WHERE YOU'LL FIND US

Silver travels far and wide — worn and loved by people across the world. You'll find our pieces in:
WHERE YOU'LL FIND US
WHERE YOU'LL FIND US

TRUE SILVER TODAY

From a small workshop in Agra, TrueSilver has grown into one of India’s leading silver jewellery houses, guided by a deep respect for craft and authenticity. With in-house manufacturing, a dedicated design studio, and a growing global presence, we bring together artistry and innovation to create silver that carries meaning from our hands to yours. Every day, more than five thousand people join hands in this journey, shaping each piece with skill, care, and a shared sense of purpose.