This Privacy Policy describes how TrueSilver (“we”, “us”, or “the Site”) located at www.truesilver.co.in collects, uses, and discloses your Personal Information when you visit or make a purchase from our website.

 

1. Collecting Personal Information

A. Device Information

Examples collected: IP address, browser type, time zone, cookie data, pages viewed, products viewed, search queries, and interaction patterns.

Purpose: To load the Site correctly, improve user experience, and perform analytics.

Source: Automatically collected via cookies and tracking tools.

Shared with: Shopify, Google Analytics, Facebook Pixel.

B. Order Information

Examples collected: Name, billing & shipping address, email, phone number, payment details (UPI, Wallets, Cards, etc—processed securely).

Purpose: Order processing, payment, shipping, fraud screening, marketing (when permitted).

Source: Collected from you.

Shared with: Shopify, Payment Gateways (Razorpay / PayU / Cashfree / KwikPay), Shipping Partners.

C. Customer Support Information

Examples collected: Email/WhatsApp conversations, return/refund details.

Purpose: Customer support.

Shared with: Support tools (Shopify Inbox, WhatsApp Business API, email providers).

 

2. Minors

The Site is not intended for individuals under 13 years of age. Contact us if a minor has submitted information.

 

3. Sharing Personal Information

We share your information with service providers, to comply with law, prevent fraud, or improve services.

 

4. Behavioral Advertising

We use advertising tools including Google Analytics, Meta Pixel, Retentions tools and Google Ads. 

Opt-out links:

Facebook: https://www.facebook.com/settings/?tab=ads 

Google: https://www.google.com/settings/ads/anonymous 

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

DAA: http://optout.aboutads.info/

 

5. Using Personal Information

We use your data to offer products, process payments, fulfill orders, communicate, prevent fraud, and deliver offers.

 

6. GDPR Compliance

EEA residents may request access, correction, deletion, or transfer of their data. 

Data may be processed in Ireland, Canada, and the U.S. via Shopify.

 

7. Retention

We retain information as required for legal and operational purposes.

 

8. Cookies

We use functional, performance, and advertising cookies to improve user experience. Blocking cookies may affect site functionality.

 

9. Do Not Track

We do not alter data practices when Do Not Track signals are detected.

 

10. Changes

This policy may be updated periodically.

 

11. Contact Us

Email: info@truesilver.co.in 

Phone: +917455021636

Address: 

TrueSilver 

132, Industrial Estate 

Nunhai, Agra – 282006 

Uttar Pradesh, India