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ACPL Exports enters the domestic D2C silver jewellery market with the launch of TrueSilver
ACPL Exports, has announced the launch of TrueSilver, its first direct-to-consumer (D2C) jewellery brand, marking a strategic expansion into the domestic and digital retail space. TrueSilver brings the company’s craftsmanship and quality standards directly to the Indian consumer through a modern, design-led, and digitally native brand.
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ACPL’s TrueSilver Eyes Big In India’s Sterling Silver Market
ACPL has been a long-standing exporter. What led to the creation of TrueSilver as a consumer-facing brand? ACPL has traditionally operated as a manufacturer-exporter, supplying sterling silver jewellery to leading global retailers. Early on, we identified a critical gap in India: while global markets followed strict standards for 92.5 sterling silver purity, the domestic market lacked uniformity and awareness.
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ACPL Exports enters D2C with TrueSilver, targets 100 stores and Rs 250 cr revenue
ACPL Exports has entered the silver jewellery D2C market with the launch of TrueSilver, marking a strategic shift from a global export-led business to a consumer-facing omnichannel play, Sidharth Gupta, Director, ACPL Exports, told ETRetail.
Read Original Article →Jewellery brands bet big on digital as omnichannel reshapes buying journeys
Digital channels help jewellery brands create transparency & trust; Search has become foundational for jewellery brands for showcasing design and brand ethos, share industry players.
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ACPL Exports Expands Into D2C Jewellery With TrueSilver
ACPL Exports has entered the direct-to-consumer jewellery segment with the launch of TrueSilver, marking its expansion into the domestic and digital retail market. The move brings ACPL’s manufacturing capabilities and quality standards directly to Indian consumers, with a focus on everyday silver jewellery.
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Silver Jewellery Brand TrueSilver Targets Millennials with a Contemporary New Brand Campaign
For decades, ACPL Exports has shaped India’s presence in the global silver ecosystem by crafting, manufacturing, and exporting silver jewellery across international markets. Today, it took a decisive step to launch TrueSilver, its first D2C, digital-first silver jewellery brand, created for millennials and Gen Z that values authenticity, self-expression, and effortless style.
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